First Class Slate once dominated Google’s search results, ranking first organically for a variety of slate roofing related keywords, including the all important keyword slate roofing sydney. Rankings started to slip, and as a result so did the number of leads and phone calls.
After a few months they realised that their SEO agency efforts to address the problem were having no impact. Rankings continued to drop, with keywords which were once ranking first dropping to the bottom of page one.
The brief to us was simple – “get us back to first spot for slate roofing sydney” and, while you’re at it, increase our leads.
The solution was relatively simple in the end.
We audited all of the “SEO basics” – meta data, heading tags, page copy etc across all the key pages and found that it wasn’t optimised for their target keywords.
After updating these areas, we rolled out new content to main category pages to support the optimised meta data. TF-IDF optimisation of key pages on the site better provide Google with the context it needed.
Finally, to compliment the onsite optimisation, we commenced a link acquisition campaign to boost the authority of the domain. This involved prospecting for relevant, high-quality domains and placing links on them which improved the authority of the First Class Slate domain and lead to improved rankings.
So how was this achieved?
A comprehensive SEO strategy was rolled out for the new website.
This included meta data optimisation to ensure all pages were targeting high value keywords. This was backed up by on-page copy optimisation to ensure target keywords were present.
Offiste, all major business directory and local citations were built as well as a range of authority links acquired to strengthen the domain.
As a result, First Class Slate is now ranking in position 1 for their target keyword ‘slate roofing Sydney’, aswell as other related terms.
This lead to a substantial increase in visitors and leads generated via SEO. First Class Slate now feature prominently across most high value keywords for their industry.
