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Yes, PR helps SEO by earning backlinks from high-authority news and media sites. When journalists cover your brand, they typically link back to your website, which signals authority to Google. PR coverage also increases brand mentions across the web and builds expertise, authority, and trust through media visibility. News coverage tends to attract social shares and referral traffic, creating additional ranking signals. Most importantly, PR creates natural, editorial links that Google values highly since they come from trusted news sources rather than paid or artificial link building tactics.
Digital PR helps your brand by getting your business featured in trusted online media outlets, building credibility and visibility in your market. When journalists and publishers write about your company, you gain exposure to new audiences while earning their trust through third-party validation. Media coverage creates social proof, with each feature acting as an endorsement that shows potential customers you're a respected player in your industry. Beyond reputation, digital PR campaigns generate valuable website traffic, drive leads, and create content that can be repurposed across your marketing channels. The coverage also sticks around long-term, continuing to influence people who research your brand online.
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