Pearsons Gifting was a brand new offering by the team at Pearsons Florist.
The site was their entrance into the highly competitive hamper and gifting space.
It was brand new with no SEO work done to it – no links, no content and starting well and truly behind the eight ball when compared to more established and dominant existing brands in the space.
Local Digital’s brief was simple – rank the site on the first page of Google and drive relevant traffic and sales.
Local Digital deployed an end-to-end SEO campaign. As the site was brand new, we had to “do it all”.
This involved writing copy for all of the high value pages, optimising the internal linking and acquiring a consistent stream of high quality authority links to boost the authority of the domain.
This wasn’t fast or easy, as many competitors websites had been around for as long as a decade in some cases.
However, through consistent effort and the client staying the course, we were able to drive impressive results.
The results after just one year’s work were seriously impressive.
Nearly a thousand keywords ranking in Google, with 150 of them on the first page. How does ranking in first position for the target keyword sound? We achieved it, beating out all established competitors:
