The Google Ads agency judged on cost per sale
We build and run Google Ads campaigns for Australian businesses that need the phone ringing this week. Every month you see the leads, the sales and what each one cost, next to what you paid us.
Just buy the clicks likely to turn into customers, and cut the rest.
We keep Google Ads simple. A tight ad account targeting the 20% of keywords that drive 80% of the results. Cut out all of the waste. Send it to a page built to convert. Track absolutely everything. Incrementally improve all of it every week with active management.
Here's how our Google Ads agency gets results
Get your plumbing in place
A strong foundation of tracking, ad account structures proven to work across hundreds of clients, and landing pages that convert. We deploy the most appropriate combination to suit your business.
Then let the data decide
We review the account regularly and make adjustments based on the data, driving continual improvement. It also means knowing which of Google's recommendations to ignore, and having enough platform knowledge to spot when the AI in the interface is flat-out wrong. Living in accounts all day is what makes you good at that. That's us.
Accounts we took over, and what happened next.
Google Ads 
Concreting · Perth, WA How Absolute Scapes swapped SEO spend for Google Ads and now converts 30% of clicks 30%Landing page conversion rateRead more 
Google Ads 
Automotive dealership · Australia How we cut Bill Buckle Subaru's cost per lead 72% and lifted leads 84% 72%Lower cost per leadRead more 
Google Ads 
Office printing solutions · Australia How we grew Konica Minolta's AdWords leads 285% while cutting cost per lead 285%More leadsRead more 
Google Ads 
Skip bin hire · Sutherland Shire, NSW How we cut MCM Skip Bins' cost per lead 31% without losing volume 31%Lower cost per leadRead more Nailing Google Ads is about pre-click and post-click.
Everything that happens before someone clicks is the ad account's job. Everything after it is the page's job. Get one right and you waste the other. Most agencies only own one side.
High-intent keywords carry the budget, broader prospecting terms run on their own leash, and the tracking is bulletproof before a dollar goes out the door. Then it is incremental: every week something gets a little better.
A tight account structure, with no keyword sitting in a group it doesn't belong inHigh-intent keywords funded first, broader prospecting terms kept separateConversion tracking proven end to end before the budget goes liveGold-standard negatives, bid settings and exclusions, reviewed every weekSearch term reports read by a human, not left to automationclick
Now the page has to turn that visit into an enquiry or a purchase. No amount of clever bidding rescues a page that does not sell, and this is where most ad budgets quietly leak away.
Copy that answers the exact search, not your company sloganDesign and layout that make the next step obviousPage speed treated as a spend issue, because a slow page is a paid bounceBenefits and value up top, proof and reviews underneathOne action per page: call, enquire or buyThe campaign types, and when each one is worth your money
Google will happily sell you all of them. We start with the ones that buy customers in your market, and add the rest when the numbers say so.
Search
The core of almost every account we run. Text ads against the searches with a wallet behind them, structured so each ad group owns a tight set of terms and the negatives keep the tyre-kickers out. This is where lead generation money belongs first.
Google Shopping
For retailers, the product feed is the campaign. We fix titles, attributes and images before touching bids, because Shopping matches on feed data, not keywords. Then we split the catalogue so the products that make margin get the budget.
Performance Max
Google's everything-campaign spends across Search, Shopping, YouTube, Display and Gmail with limited visibility. It earns its place in ecommerce with clean feeds. For lead generation it needs brand exclusions, account-level negatives and a close eye, or it quietly buys junk.
Demand Gen and YouTube
For when you have taken all the search demand there is and need to create more. Useful for considered purchases and new categories, judged on assisted conversions and cost per lead over a longer window, not last-click.
Remarketing
Most people who click do not buy that day. Remarketing brings them back at a fraction of the original click price, capped so nobody feels followed, and excluded once they convert.
Microsoft Ads
Bing still carries a slice of Australian search, skewing older and often converting at a lower cost per lead. Where the maths works, we import the account and run it alongside, rather than pretending Google is the only place to buy clicks.
Google Ads is not right for every business
We would rather tell you that on the first call than take a retainer and hope. Here is where paid search earns its keep, and where it does not.
Businesses where one new customer is worth hundreds or thousands: trades and home services, clinics, law firms, dealerships, equipment hire, B2B services with a real sales process.
Online stores with margin to play with, where Shopping and Performance Max can be pointed at the products that actually make money.
Anyone who can answer the phone quickly. Google Ads buys you the call. What happens in the next five minutes is still on you.
Budgets under about $1,000 a month with Google. In most Australian markets that buys too few clicks to learn anything, and you will spend the whole budget finding out.
Brand new products nobody is searching for yet. If there is no search demand, Ads has nothing to buy, and we will point you at other channels instead.
Anyone who wants clicks without tracking. If we cannot measure calls and forms end to end, neither of us can tell whether the money worked.
Running search as well as ads? Our SEO team works the same accounts, and Postclick builds the landing pages when the page is what is holding the campaign back.
What we've written lately on Google Ads
Google Ads Bidding Strategies Your Competitors Don't Know Google Ads Bidding Strategies can help you get an advantage over your competition while you move closer to your goals. 
Dominic Sergi19 February 2020 Read more 
Google Ads Click Fraud & How To Stop It If you’re like one of the many business owners across the world currently running a Google Ads campaign, then you could be a victim of click fraud –… 
Michael Costin · 9 Feb 2022 
How to Lower Your Customer Acquisition Costs The customer acquisition costs (CACs) of any type of business play a direct role in the amount of turnover and revenue that a business is able to… 
Dominic Sergi · 3 Feb 2022 
Why Targeting A Low CPA Can Hurt You At first glance, it might seem like a low cost per action (CPA) is the dream. 
Arthur Fabik · 24 Oct 2022 
Google Ads Competitor Research In digital marketing, one thing never really changes: competition. Dominic Sergi · 17 Oct 2022 
12 Google Ads Bidding Strategies For More Traffic Google Ads auctions run around 40,000 times every second. That’s a lot of competition. Arthur Fabik · 4 Oct 2022 
Ultimate Guide to Display Ad Image Sizes in 2026 It’s no secret that Google Ads can deliver strong results. But you’ve probably noticed that not all ads are created equal. Dominic Sergi · 18 Mar 2022 Your first 90 days, and every month after
Free account review
Send us the account, or the website if there is no account yet. We show you the wasted spend, the tracking that was never right and what your market costs per click, with a forecast. The findings are yours whether you hire us or not.
Build the plumbing
Account build or rebuild, campaign structure, keyword research, negative lists, conversion tracking and call tracking proven end to end, and landing pages sorted before the budget goes live.
Cut waste, find the winners
Search terms read every week, negatives added, bids and budgets moved towards what converts, ads tested in pairs. This is where cost per lead usually drops hardest.
Report on leads, not clicks
Calls, forms and sales from Ads, this month against last, with cost per lead next to what you paid us. Then we set next month against what the phone actually did.
What Google Ads management costs with us
Two numbers, and we are upfront about both. There is what you pay Google for the clicks, which goes straight to your own account on your own card, and there is what you pay us to run it.
Our fees start at $1,000 a month. Most clients spend between $3,000 and $30,000 a month with Google on top of that, and we will tell you which end of that range your market needs before you commit to anything.
Click prices in Australia run from a couple of dollars in ecommerce to $15 to $80 a click in trades, legal and medical. We have published the numbers and the maths behind them.
How much does Google Ads cost in Australia?Google Ads questions we get asked every week
Management fees usually run between $1,000 and $5,000 a month, or a percentage of ad spend for larger accounts. Ours start at $1,000 a month and cover the whole job: account build, ad writing, weekly optimisation, tracking and reporting. Watch for agencies charging a percentage with no floor, because the cheapest fee often buys the least attention. What Google Ads costs in Australia →
Enough to buy a meaningful number of clicks on the searches that matter. In most Australian service markets that means $3,000 a month or more, because a single click in a trade or legal category can cost $15 to $80. Ecommerce can start lower. If your budget only buys a handful of clicks a day, you will not gather enough data to optimise, and we will tell you that on the first call.
Rarely, unless you are in a cheap-click niche or targeting one small suburb. At $500 a month, a $12 click buys about 40 clicks, and at a 5% conversion rate that is two leads. It is usually better to save until you can run a real test, or start with Google Business Profile and SEO instead. We would rather say that than take the retainer.
Ours reads the search term report and adds negatives, adjusts bids and budgets against what converted, writes and tests new ads, fixes tracking, reviews landing pages, and reports leads and cost per lead. The account gets touched every week, not just when the report is due.
Ads appear the day the campaign goes live, so you can have leads in the first week. The real gains come between weeks four and twelve, once there is enough conversion data to cut the waste and push budget at what sells. Anyone promising a transformed account in a fortnight is guessing.
Yes. We build campaigns inside your own Google Ads account and you keep it, along with the conversion history that makes it valuable, if you ever leave. Agencies that run your ads inside their account are holding your data hostage. Read the Very Fair Terms →
A three-month minimum to start, because a shorter run does not give the account time to learn, then month to month with no notice period. You own your account, your landing pages and your data. Read the Very Fair Terms →
Ads buy you the top of the page today and stop the moment you stop paying. SEO compounds but takes months. Most of our clients run both: Ads for the searches that convert now, SEO for the long tail and the brand searches that follow. If you can only fund one, we will tell you which one fits your market. Our SEO services →
Most of our Ads work starts as a takeover. We audit the account first and show you the wasted spend, the tracking that was never right and the campaigns worth keeping. You get that review free, and the findings are yours whether you hire us or not.
Yes. Our Ads team sits in Parramatta and Burleigh Heads, and we run accounts for businesses in Melbourne, Brisbane, Perth, Adelaide and regional Australia. Google Ads does not care where the account manager sits, and neither do the leads.
Performance Max lets Google spend across Search, Shopping, YouTube, Display and Gmail from one campaign with very little visibility. It works well for ecommerce with clean product data, and it can quietly burn a lead generation budget on junk placements. We use it where it earns its place, with exclusions and brand controls around it, not as the default.
We are a Google Partner, and our specialists hold current Google Ads certifications. Badges are table stakes, though. Ask any agency for the cost per lead they hit for a client in your industry, and what it was before they took over.
