Australian Online Shopping Habits in 2025
Online shopping continues to grow in popularity across Australia, driven by convenience, competitive pricing, and advancements in e-commerce technology.
Below are the latest statistics and data on peak shopping times, cart abandonment rates, and preferred payment methods in 2025.
Peak Shopping Times
- Daily Patterns: The most active online shopping hours are between 7:00 PM and 10:00 PM, accounting for 35% of daily transactions.
- Weekly Trends: Saturdays and Sundays contribute to 40% of total weekly online sales.
- Seasonal Peaks: November, driven by events like Black Friday and Cyber Monday, accounts for 18% of the year’s online shopping revenue.
- Mobile Shopping: 60% of mobile transactions occur during evening hours, reflecting the convenience of shopping from home.
Cart Abandonment Rates
- Overall Rate: The average cart abandonment rate in Australia is 68% in 2025.
- Device-Specific Rates:
- Mobile: 73%
- Desktop: 60%
- Tablet: 65%
- Reasons for Abandonment:
- High shipping costs: 49%
- Forced account creation: 21%
- Lack of preferred payment options: 14%
- Slow website loading time: 9%
- Industry Variations:
- Retail: 67%
- Travel: 81%
- Fashion: 70%
Preferred Payment Methods
- Credit and Debit Cards: 52% of online shoppers prefer using credit or debit cards.
- Digital Wallets: 38% of transactions are made via platforms like PayPal, Apple Pay, and Google Pay.
- Buy Now, Pay Later (BNPL): 27% of consumers use BNPL services such as Afterpay or Zip Pay.
- Direct Bank Transfers: 8% of shoppers opt for direct transfers, popular for high-value purchases.
- Cryptocurrency: 3% of transactions now involve cryptocurrencies like Bitcoin or Ethereum.
Additional Insights
- Average Order Value (AOV): The AOV for Australian e-commerce is $125, up 6% from 2024.
- Return Rates: 20% of online purchases are returned, with fashion items accounting for 56% of all returns.
- Shipping Preferences:
- Free shipping is a deciding factor for 78% of consumers.
- 35% of shoppers are willing to pay extra for same-day delivery.
- Loyalty Programs: 42% of consumers are more likely to shop with brands offering loyalty rewards.
Online shopping habits in Australia highlight the importance of seamless user experiences, flexible payment options, and efficient delivery services.
Further Reading:
- Australian Bureau of Statistics, E-commerce Trends in Australia, 2025
- Deloitte Digital, The Future of Online Shopping in Australia, 2025
- Statista, Cart Abandonment Rates by Device in Australia, 2025
- PayPal Australia, Digital Payment Preferences Among Australians, 2025
- Afterpay Insights, Buy Now, Pay Later Usage in Australia, 2025
- eMarketer, Online Shopping Habits in the Asia-Pacific Region, 2025
- Shopify Australia, E-commerce Growth and Consumer Behavior, 2025
- Australia Post, Online Shopping Trends Report, 2025
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Michael is the co-founder at Local Digital. He has a decade of experience in the digital marketing space, and is a big enough nerd that he's well practised in all the common digital marketing channels, from SEO to copywriting, paid social to analytics and tracking.
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