Lead Generation for Business Insurance
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Grow Your Business Insurance Company With Digital Marketing
Turbocharge your insurance broking firm today with a digital marketing strategy focused on attracting quality commercial clients.
Looking to drive more traffic to your brokerage website and generate solid leads? A multi-channel digital marketing campaign, specially crafted for insurance professionals, is your ticket to success. Whether you're a boutique broker or a major firm, we'll help you stand out in Australia's competitive insurance market.
As an insurance broker seeking to get ahead of your competitors, smart digital marketing can deliver results, whether you're based in Sydney's CBD or regional Queensland. Let us help you grow your brokerage by filling your pipeline with qualified business insurance leads. Ring us today for a no-obligation proposal to discover what we can achieve together.
How It Works
Claim Free Proposal
Submit your details via the free proposal form. This gives us enough information to analyse your website, business & market and determine if our approach is the right fit for you.
We Prepare A Plan
If we think we can help you, our strategists will look at your site and what your competitors are up to and come back to you with a customised plan to generate new customers online.
You Generate New Customers
Our digital specialists will then implement multi-channel digital advertising campaigns to generate you as many customers as possible at as efficient an investment as possible.
Insurance broker marketing is a complex challenge to master. Brokers need quality commercial leads, but face stiff competition from major insurers, other brokerages and direct insurance providers. That's why strategic marketing is crucial for your brokerage's success.
Many leading Australian brokerages outsource their marketing to specialist agencies, and for good reason. A service like Local Digital has the expertise and resources to generate high-value business insurance enquiries from companies across your target regions, whether you're focused on NSW, VIC or nationwide.
Frequently asked questions
Digital marketing lets you showcase your point of difference beyond just policy details. While your competitors might flog the same products, you can use content marketing to highlight your expertise in specific industries, share client success stories about complex claims you've sorted out, and demonstrate your risk management know-how. Plus, targeted ads and email campaigns can help you reach businesses in your sweet spot industries right when they're reviewing their cover.
While word-of-mouth is ace, social media can actually amplify your referral network. LinkedIn, in particular, is a goldmine for insurance brokers - you can share industry insights, risk management tips, and claims case studies that your existing clients can easily share with their business networks. It's also brilliant for staying top-of-mind with clients who might only think about insurance once a year at renewal time.
Digital marketing's perfect for getting ahead of premium increases and market changes. You can use email campaigns and blog posts to explain market conditions before renewal time, create educational content about risk mitigation that might help reduce premiums, and use social media to share regular updates about insurance market trends. This proactive communication helps clients understand the value you provide beyond just placing policies, making them less likely to shop around purely on price.
