Lead Generation for Mortgage Brokers
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Grow Your Mortgage Broker Company With Digital Marketing
Supercharge your mortgage broking business today by implementing a digital marketing strategy that's centred around connecting with quality borrowers actively seeking home loan expertise.
If you've been looking for a way to drive more qualified leads to your website and generate enquiries from serious home buyers and refinancers, then a multi-channel digital marketing campaign tailored for mortgage brokers is the answer.
Whether you're a specialist in first home buyers, property investors, or refinancing, and you're looking to get ahead of the competition, our digital marketing strategies can help you reach more qualified borrowers, no matter where your business is based. Let us help you grow your mortgage broking business by filling your pipeline with quality leads from borrowers ready to take the next step. Get started now with a free proposal to discover how we can help your broking business thrive in today's competitive lending market.
How It Works
Claim Free Proposal
Submit your details via the free proposal form. This gives us enough information to analyse your website, business & market and determine if our approach is the right fit for you.
We Prepare A Plan
If we think we can help you, our strategists will look at your site and what your competitors are up to and come back to you with a customised plan to generate new customers online.
You Generate New Customers
Our digital specialists will then implement multi-channel digital advertising campaigns to generate you as many customers as possible at as efficient an investment as possible.
Marketing for mortgage brokers is a complex challenge to master. Mortgage brokers need quality leads from genuine borrowers, but they face fierce competition from other brokerages, banks, and online lenders. That's why they need to know how to market their expertise effectively in today's digital landscape.
Many successful mortgage broking firms outsource their marketing efforts to digital agencies, and for good reason. A service like Local Digital has the team and expertise to generate high-converting leads from qualified borrowers in your service area. We understand how to identify and reach potential clients at every stage of their home loan journey, whether they're first home buyers starting their research, existing homeowners looking to refinance, or investors seeking competitive rates. Our targeted approach ensures you're connecting with borrowers who match your ideal client profile and are ready to take action.
Frequently asked questions
Instead of trying to outspend the big banks and brokers, we'll help you target specific niches like first home buyers, property investors, or refinancing opportunities in your local area. Our targeted Google Ads campaigns focus on long-tail keywords with higher intent but lower competition, such as "first home buyer mortgage broker in [suburb]" or "investment property refinancing specialist". This strategic approach delivers quality leads without the massive ad spend.
We create timely, targeted campaigns that tap into current market conditions. This includes SEO-optimised content about interest rate impacts, comparison rate calculators, and refinancing guides. Our Google Ads strategies target homeowners actively searching for better rates, while our social media campaigns educate followers about refinancing opportunities. We also implement remarketing to stay in front of potential clients throughout their consideration period.
Digital marketing complements your referral network by capturing borrowers who start their mortgage journey online. We'll optimise your website for valuable search terms like "best mortgage broker near me" and "home loan specialist [suburb]". Plus, we'll showcase your real estate partnerships and success stories through targeted content, helping you attract both direct clients AND strengthen referral relationships. It's about creating multiple lead sources rather than replacing existing ones.
We work closely with you to develop a compliance-first marketing strategy. Our content team stays updated on ASIC regulations and lending changes, ensuring all marketing materials align with current requirements. We create dynamic content that can be quickly updated to reflect market changes, whether that's new lending criteria, government schemes, or interest rate movements. This positions you as a knowledgeable, trustworthy broker while maintaining compliance.
We implement a sophisticated lead qualification funnel combining educational content, targeted ads, and smart forms. This includes creating detailed loan guides, repayment calculators, and suburb property reports that attract serious borrowers. Our lead capture forms include key qualifying questions about borrowing capacity, deposit size, and timeframes. We also use audience targeting in Google Ads and social media to reach users with high-intent signals, like those researching property prices or visiting real estate websites.
