Lead Generation for Roofing Companies
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Grow Your Roofing Company With Digital Marketing
Transform your roofing business today with a digital marketing strategy designed to secure new residential and commercial roofing projects across Australia.
Whether you specialise in roof repairs, restorations, or complete replacements, a tailored multi-channel digital marketing campaign will help showcase your expertise to property owners actively searching for trusted roofers. Our strategies are proven to drive qualified leads and boost enquiries from your target service areas.
Ready to outperform your local competitors? No matter if you're a specialist metal roofing contractor in Western Sydney or serving Brisbane's storm-affected suburbs, strategic digital marketing can elevate your roofing company above the rest. Let us help you fill your project pipeline with quality leads from homeowners needing your services. Contact us today for a no-obligation proposal and discover how we can revolutionise your roofing business.
How It Works
Claim Free Proposal
Submit your details via the free proposal form. This gives us enough information to analyse your website, business & market and determine if our approach is the right fit for you.
We Prepare A Plan
If we think we can help you, our strategists will look at your site and what your competitors are up to and come back to you with a customised plan to generate new customers online.
You Generate New Customers
Our digital specialists will then implement multi-channel digital advertising campaigns to generate you as many customers as possible at as efficient an investment as possible.
Marketing for roofing businesses can be a challenging landscape to navigate. While roofing contractors seek premium leads from qualified property owners, they face fierce competition from both established roofing companies and specialist contractors. That's precisely why having a sophisticated marketing approach is essential.
Many successful roofers across Australia choose to partner with digital marketing specialists, and it's clear to see why. A professional digital agency brings the expertise and dedicated team needed to generate high-quality leads from property owners in your service area, whether you're installing Colorbond roofs in Perth's northern suburbs or handling emergency repairs along the NSW coast.
Frequently asked questions
Roofing keywords like "roof replacement cost" and "emergency roof repairs" are among the most expensive in the construction sector, often costing $50-100+ per click in competitive areas like Sydney or Melbourne. This is due to the high value of roofing jobs and intense competition. However, with proper targeting and negative keywords (excluding terms like "free quotes" or "cheap repairs"), we can help lower your cost per qualified lead.
Success in emergency roofing searches requires a multi-pronged approach. Your Google Business Profile needs to be optimised for "emergency roof repairs" and similar terms, while your website should have dedicated landing pages for urgent services. We also recommend running specific Google Ads campaigns during storm seasons and maintaining strong reviews, as these significantly impact local search visibility.
For high-end roofing projects, particularly in areas like Toorak or Mosman, professional before-and-after photography is crucial. These images should be optimised for both Google Images and social media, with detailed descriptions highlighting materials used (like slate, copper, or premium Colorbond). We recommend creating dedicated case studies for different roof types and styles to attract specific market segments.
Your marketing strategy should align with your most profitable services. While roof repairs can provide steady work, full replacements typically offer better margins. Most successful roofers allocate about 60% of their marketing budget to replacement services, targeting keywords like "roof restoration [suburb]" and "new roof installation", while maintaining visibility for emergency repairs to build client relationships.
Beyond basic metrics like website traffic and call volumes, we implement detailed tracking systems. This includes recording calls to identify genuine enquiries versus price shoppers, tracking average job values from different marketing channels, and monitoring which suburbs generate the most profitable work. We also set up specific tracking for different service types (metal roofing, tile roofing, repairs) to optimise your marketing spend.
